Project Title: Illustrations for Clothes Doctor – Luxury Laundry Care

Project Overview:

I collaborated with marketing team to create a series of custom illustrations for Clothes Doctor, a premium brand specializing in luxury laundry and garment care products. The visual approach highlights the brand’s elegant and sustainable ethos, combining clean design with detailed, refined illustration work.

My focus was on creating illustrations that resonate with Clothes Doctor’s sophisticated audience, complementing their branding and elevating the overall aesthetic of their product presentation and digital content.

Concept & Artistic Direction:

The visual direction emphasized clean lines, delicate detail, and natural themes, aligning with Clothes Doctor’s identity as a luxury yet eco-conscious brand. I worked closely with SMM Design to ensure the illustrations seamlessly integrated with the existing brand palette, packaging style, and digital communication.

Purpose & Impact:

The illustrations were created to enhance Clothes Doctor’s branding and strengthen its visual storytelling across various customer touchpoints. Designed to reflect both luxury and environmental responsibility, the assets contributed to more cohesive, premium product presentation and improved engagement across digital platforms.

Deliverables:

• Custom vector illustrations for print and digital use

• Product-related decorative elements

• Spot illustrations for marketing and packaging

• Visual assets optimized for social media and website

Event Branding:

Developing visual themes for events, including invitations, signage, and digital content, ensuring a cohesive aesthetic that aligns with the catering service's identity.

Objective:

To develop high-quality, custom illustrations that align with Clothes Doctor’s luxury positioning, enrich its visual storytelling, and create a consistent, elevated brand experience across packaging, marketing, and digital platforms.