Birds of Paradise.
Helios – Nature-Inspired Skincare products.

The project involves creating a visually captivating and cohesive packaging design system for a new line of natural lotions under the brand "Helios". Each product in the line draws inspiration from different bird species, symbolizing unique skin benefits and natural ingredients.

Concept & Artistic Direction:

Bird Illustrations: Each lotion variant features a detailed illustration of a specific bird (e.g., hummingbird – fresh energy, peacock – royal elegance, hoopoe – wild beauty). Birds are chosen based on their symbolic associations and aesthetic qualities.

Botanical Accents: Surrounding each bird are soft botanical motifs or patterns inspired by the birds natural habitat and it’s feathers.

Color Palette: Bright vivid colors of birds placed on the white background. Each variant has a unique color scheme aligned with the bird species and product purpose.

Typography: Elegant serif and modern sans-serif fonts combine to evoke a balance of nature and sophistication.

This project is featured on Packaging of the World:

https://packagingoftheworld.com/2021/07/helios-hand-body-lotion.html